Report on 2025 CES in Las Vegas from P Aumont

Dear all, deep thanks to Philippe for a very professional and amazing presentation.

We were 20, hereafter my takeaway notes, for sure Philippe please correct or add if I miss something.

• Philippe is responsible for Interiors in the company DVN an organization of 30 part time consultants who provide technical info, newsletters, and organize seminars for technical sharing, for OEMS, suppliers, experts etc.… in Lighting/ Seats/ Interiors. Cockpits etc.

• CES in Las Vegas is still a huge show with 4500 participants of which 1400 startups, of which around 10% is related to automotive, 141000 visitors all professionals or media

• Main topics this year

  • Connected Health

  • Gaming

  • Home entertainment

  • Mobility of the future

• As far as automotive is concerned

  • Only 4 OEMs

    • BMW (huge display of their Neue Klasse with their “Panoramic display” shown active at a scale 10 times bigger !  

    • HONDA, in fact a former SONY car with a system same as a play station

    • ZEEKER, subsidiary of GEELY showing an SUV with rear like a movie theater…

    • SUZUKI, small is beautiful to reduce size of cars enabling better usage of city space

  • Main Automotive supplier : Valeo/ Continental/ Mobis/ Harman

  • FORVIA absent: focus will be Shanghai auto show in May

  • Key trends:

    • Autonomous driving is off, it works really for taxis in a city without rain/fog/snow and where all streets crossings are square

    • Car becomes a smartphone on wheels: To keep driving safe, heal the driver, and entertain the occupants

    • SDV is the new way to see a car: Software Designed Vehicle. That means that a car is a tube or metal sheet around a software architecture ! At the end, the user buys the services he wants like on your smartphone, and he is suggested by AI what to do where to go

    • Displays are done through various techniques (holographs, OLED, lasers…)at the border between the windshield and hood in order that the eye of the driver do not have to move to see it.

    • Infotainment/ gaming become crucial: Chinese are spending in average 30’ in their car after arriving home to enjoy digital entertainment …

    • AI anticipates settings, and reacts not only because it is requested by the driver, but taking into account the context, nbr of occupants, weather , driving conditions, health …

    • Interesting info: traffic increased by 30% in Paris on space utilization because of the raising size of all vehicles, not because more cars.

    • A full portfolio of various biometric sensors to measure everything to connect with AI but also to control if you are drunk, under drug, having stress….

    • Lethal accidents rate in the US is 3 times bigger than Europe, driven by 25% drunk/ drugs. Europe 20000 fatalities for 450millions , USA 45000 for 350 million. Drug / drunk sensors are becoming a big deal there.

    • DMS, Driver Monitoring  System will become soon mandatory in Europe / China/ Japan and are discussed in the US

      • EuroNCAP will take it into account

      • Drowsiness/ Belted/ Out of position/ Legs on board

  • Curiosities

    • The emotional cockpit , thanks to AI

    • Xpeng , a Chinese OEM with a SUV with big drone in the boot

    • The E-Ski, with a motorized belt to climb the track, removable to ski down the hill

    • Swarovski partnership with Continental with crystal for interiors but also for projections

Cordialement, le secrétaire de For’ever